Features Projects
For additional info and case study documention reach out!
Who is Wyatt?
Creative, Climber, Coffee Entusiasm
With over five years of design experience and based in Newark, New Jersey, I'm a self-taught front-end engineer who discovered that the intersection of design and code is where the real magic happens. My design philosophy centers on being a creative for creatives—I believe in constantly building, making, and exploring new possibilities, treating every project as an opportunity to push boundaries and discover something unexpected. Currently serving as Lead of Product Design at PayStandards, I guide design strategy and help shape products that make a real impact, while simultaneously running WyenDesign, my independent design agency, where I have the freedom to collaborate with diverse clients and explore creative projects that fuel my passion for design. This dual perspective—leading design at a growing company while running my own agency—keeps me connected to both the strategic and creative sides of design, driving me to continuously evolve, learn, and create work that not only functions beautifully but inspires others to think differently about what's possible.
What have I been up too?
2025 July - Resume
2025
Lead Product Designer/Manager
Nov 24' - Current
Leading comprehensive product design initiatives for AI-driven HR platforms, spearheading the complete design process from initial ideation through final UI delivery while transforming complex technical workflows into intuitive, plain-English interfaces accessible to non-technical users. My work involved establishing scalable design systems and visual identity standards that enabled rapid product iteration while maintaining quality and user trust, alongside managing cross-functional collaborations with engineering, product, and go-to-market teams to influence roadmap decisions and cultivate a design-driven organizational culture. I specialized in delivering innovative UX solutions for emerging AI/ML product categories, bringing clarity to ambiguous design challenges and successfully translating sophisticated machine learning capabilities into approachable user experiences that balanced advanced technical functionality with exceptional usability.
Founder
May 21' - Current
Founded and lead a successful independent design agency specializing in delivering comprehensive UX/UI design and web development solutions specifically tailored for creative professionals and architecture firms. Through this venture, I provided end-to-end digital design services that enhanced user experiences for architectural practices, helping firms showcase their work and connect with clients through innovative digital strategies that drove measurable business growth and elevated their online presence in the competitive creative industry.
Freelance UX/UI Design Lead
Nov 24' - Apr 25'
A 6 month long contract were I led UX strategy and design optimization efforts, leveraging Conversion Rate Optimization (CRO) methodologies to enhance user engagement, resulting in a 42% increase in conversions. Developed and maintained a scalable design system to ensure UI consistency across all digital products, improving collaboration between design and development teams and accelerating feature deployment by 50%.
2024
UX/UI & System Designer/Developer
Aug 22' - Nov 24'
Spearheaded a comprehensive branding overhaul that included developing an entirely new design system, while collaborating closely with internal and external partners to conceptualize and implement compelling customer-focused solutions across both mobile and web platforms. My approach involved translating feedback and requirements from design sessions into actionable design recommendations and high-fidelity prototypes that prioritized optimal user experience, creating user-focused wireframes, mockups, interaction models, components, style guides, and prototypes that directly addressed users' needs. I conducted thorough user research and analyzed customer behavior through various studies and tests, synthesizing insights from multiple research sources to identify key connections that informed the design of innovative digital experiences.
Freelance Web Designer
Jun 23' - Jan 24'
Spearheaded a comprehensive branding overhaul that included developing an entirely new design system, while collaborating closely with internal and external partners to conceptualize and implement compelling customer-focused solutions across both mobile and web platforms. My approach involved translating feedback and requirements from design sessions into actionable design recommendations and high-fidelity prototypes that prioritized optimal user experience, creating user-focused wireframes, mockups, interaction models, components, style guides, and prototypes that directly addressed users' needs. I conducted thorough user research and analyzed customer behavior through various studies and tests, synthesizing insights from multiple research sources to identify key connections that informed the design of innovative digital experiences.
2023 & Later
NJIT
Associate UX/UI Designer & Developer
Sep 21' - Aug 22'
I led a high-impact research project focused on children with ASD (Autism Spectrum Disorder) that was competitively selected for funding through the NJIT URI Program, where I generated comprehensive design deliverables including wireframes, low-fidelity prototypes, high-fidelity mockups, and interaction UX designs across both mobile and web platforms. Through extensive quantitative and qualitative research studies conducted with grade school teachers in ASD classrooms, I identified and solved critical user problems and pain points, while refining user interfaces and information architecture through close collaboration with design professionals and engineers. My research methodology included conducting usability studies, in-depth interviews, and comprehensive surveys with grade school teachers directly connected to the ASD educational community, ensuring that design solutions were grounded in real user needs and educational best practices.
Northeast I-Corps Regional Program
Freelance Web Designer
Jan 23' - Jun 23'
Provided guidance to a team of undergraduate college students from NJIT, Princeton, and Rutgers that are exploring the potential of a mobile product and services that can benefit society.
Associate Designer & Developer
Feb 22' - May 22'
I enhanced stakeholder understanding and project alignment by producing high-quality digital visualizations and interactive prototypes using advanced design software including Rhino and Revit, while leading comprehensive design reviews with engineering teams and clients to validate product layout and user interface schematics. Additionally, I worked on the consumer-facing website, creating engaging animations, graphics, and contributing to overall development to enhance the user experience. My role involved systematically organizing and analyzing feedback from cross-functional teams and users to identify critical areas for product improvement, ensuring that all stakeholder input was effectively synthesized to drive product development success and meet user experience objectives.
FFAIA Architecture
Associate Designer & Developer
May 19' - May 21'
I collaborated extensively with multiple design professionals and consultants on specifications, technical construction documents, laws, and regulations, while working closely with clients and contractors to solve business needs and challenges through comprehensive research and iterative design processes. Additionally, I led the creation of their updated website, enhancing their digital presence and user engagement. Throughout these projects, I produced over 500 detailed drawings and design specifications using computer-aided design software including Revit and AutoCAD, ensuring precise documentation and seamless project execution from concept through implementation.
Frank Fernandez - Principle Architect FFAIA
“Wyatt is a great communicator, works efficiently, and always completes work to the highest degree of quality.”
Richard S. - Rugiet Product Designer
“His ability to generate innovative ideas, validate them through testing, and bring them to life through prototyping makes him an invaluable asset to any team.”
Melvin Chang - Personal Portfolio Client
“With Wyatt’s blend of design and front-end skills, we launched a polished, fully responsive site without any handoff hurdles.”
Maitrayee S. - ChefIQ Product Designer
“He collaborates, listens, and turns discussions into solutions; his adaptability and problem-solving benefit many.”
Watching
Silo on Apple TV
Currently on Ep 3
Listening
Rally Funk by
prod. DTM
Training for next
Rock Climbing competition
Currently V9 climber
Learning/Doing
Agentic AI Models for automation
Building WyenDesign
Wyatt Yuen
/
Contra
/
Threads
wyendesign@gmail.com
Based in
Based in Newark, New Jersey
Availability
Mon—Fri
9am—6pm
Last Updated Q2 2025
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